Furtrieve is a pet-tech company headquartered in Fishers, Indiana, focused on improving the lives—and lifespans—of pets and their people. Our platform spans three products: Furtrieve Pro (GPS tracker with two-way audio) and Purrtrieve (cellular GPS tracker for cats and small dogs), Furtrieve Community (a pet-centric social app for sharing, connecting, finding services, hosting events, and fundraising), and Furtrieve Health (an AI-powered health companion in development). Backed by veterinary advisors, we turn tracking, connection, and health insights into real outcomes. Founded by Jordan Hetlund, a two-time founder with 25+ years in technology.

Our Mission

Help pets live safer, healthier, longer lives—and give their people peace of mind.

What we build

Furtrieve Pro (GPS + two-way audio)

Real-time tracking plus a built-in speaker and microphone so you can talk to your pet—or to the Good Samaritan who finds them.

Purrtrieve

The industry’s smallest cellular GPS tracker for cats (and small dogs), with Bluetooth for close-range finding.

Furtrieve Community (Fall 2025)

A pet-centric social app that connects pets and their people to create lasting opportunities—share videos, meet neighbors, discover services, host events, and launch fundraisers.

Furtrieve Health (in development)

An AI companion that unifies diet, medications,
vaccines, activity, and behavior video—surfacing trends, flagging gaps in care, and
offering cost-smart options.

Why it matters

Lost-pet moments are stressful. Furtrieve connects location, community, and health intelligence so you can act quickly and make better decisions for your pet.

Our background

We’ve shipped GPS products for 7 years, evolving from our original tracker with two-way audio to a broader platform that strengthens every step of lost-pet recovery, people connections, and
everyday care.

Veterinary guidance

Our roadmap is shaped with advisors Dr. Heidi Ball and Dr. Kimberly Simmons, ensuring our technology reflects real clinical needs and delivers practical, pet-first value.

Founder

Furtrieve was founded by a two-time founder with 25+ years in information technology and cybersecurity building products at the intersection of hardware, software, and AI. Our focus on real-world outcomes—faster reunions, clearer health insights, and lower total cost of pet care—guides how we design, test, and launch everything we make.

Cloud Networking

Cutting-edge ecosystem that seamlessly integrates GPS tracking, health analytics, and social connectivity,revolutionizing pet care through advanced technology.

Our Core Values

We value innovation, connection, and care to keep pets safe and loved

The Furtrieve team

Furtrieve is run by an experienced group of marketing and technology professionals focused on improving the lives of pets and their owners.

Our Presence

Our cloud network powers innovative solutions across the country, connecting pet parents with the tools they need to care for their furry friends

What’s next

We’re expanding our ecosystem with Furtrieve Community and Furtrieve Health—bringing tracking, connection, and health together in one place.